Payment methods are diverse, and customers have many options as to how they want to pay when buying goods and services online.
However, with so many options, companies must keep pace with the changing times and provide customers with as many options as they can. This will enable a convenient and seamless experience.
They design the user experience, the buying, and the checkout process keeping the end consumer in mind. In the process, they end up committing certain mistakes when it comes to online payments gateways.
In this article, we will look at a few of the most common mistakes that companies make when it comes to payment methods!
Asking Customers for Too Much Information
The customer of today does not have much time, and they would rather love to have a fast and seamless shopping experience that doesn’t take much of their time. However, common mistake companies often make is asking for too much information from the customer during the payment process.
It is one of the main causes of cart abandonment, as the entire process of submitting information that’s not relevant to the transaction appears too tedious and time-consuming for the consumers. Therefore, the best practice is to only ask customers to submit relevant information that’s crucial for the transaction.
Or better yet, allow them to submit their information once by giving them the option to save that information. So, the next time they visit, they don’t have to resubmit that information again.
Limited Number of Available Payment Modes
Just giving them the option to pay via credit/debit cards won’t suffice in this modern market, and neither would be giving them a few additional options. In a world, where UPI, digital wallets, prepaid cards, etc. rule the roster. Companies need to provide as many payment options as possible giving customers more flexibility. This is a great way of ensuring lower cart abandonments and acquiring and retaining customers.
Just having an online store isn’t going to cut it with the modern-age consumer. You need to back it up with a stellar design, buying experience, and payment flow that mimics some of the best eCommerce sites out there. The reason why some stores are hits and others are not often a result of a bad overall user experience. So, make sure that your overall website design, flow, and checkout process are bang on.
If you are thinking of going online with your products and services, then remember to implement a few crucial factors:
- Have a great website design, flow, and checkout process
- Provide Multiple payment options
- Integrate a good payment gateway and online payment processor
- Keep local payment preferences in mind
- Provide a secure and seamless experience without asking for too much information
Keeping these few points in mind will help you avoid the mistakes that so many companies make with their online stores.
So, if you would like to attract more customers, and retain them in the longer run, don’t make these same mistakes and you would be good to go!