A virtual private network has become essential for internet users worldwide. It was not long ago when most people didn’t even know what a VPN was, but today the number of VPN companies and users is growing faster than ever. For those who still don’t know, a VPN or a virtual private network is an online tool that enables you to surf the internet while keeping your privacy intact. A VPN secures your connection and keeps it away from prying eyes by encrypting your traffic and disguising your online identity. Since the VPN has become an essential online tool, VPN downloads have grown massively. According to AtlasVPN, the number of VPN downloads exploded to 785 million in 2021. These downloads lead to massive profits for VPN businesses; according to various statistics, the global VPN market is expected to surpass $100 billion.
VPNs and Business
All these numbers not only show that VPNs have become a crucial part of an internet user’s life but also display the potential they have in terms of business. As we all know, trending businesses are usually the ones that are the most successful, and since VPNs are trending, there is no better business than a VPN business right now. There are different ways you can earn money with a VPN; for example, you can be a part of an affiliate program or even start your own VPN company; however, one VPN venture that a lot of people have been getting into recently is the VPN reseller business.
A VPN reseller program, also known as a partner program, is a business strategy that VPN companies develop to increase their sales. Such programs allow independent vendors to buy services from an already established VPN company and resell them at a different price. Most people consider reselling extra income; however, you can expand it with the right strategies and selling skills.
These kinds of VPN businesses have welcomed a lot of entrepreneurs in the VPN space. There are various reasons why many entrepreneurs are attracted to such VPN businesses. These reasons include scalability, less work, and lower startup costs.
Key Factors to Consider with Selecting a VPN Business
Despite being a growing market, the VPN space is also brutal and has a lot of competition. Most entrepreneurs stepping into the world of VPNs, or even some experienced ones, often get confused and can’t choose the proper direction. Due to such reasons, we have curated a list of key factors you must consider when selecting a VPN business.
Determine Your Goals
One major shortcoming of many new entrepreneurs is that they don’t have their goals defined and jump into the market blindly. Every successful business owner knows their goals and plans for them beforehand. Whether the VPN affiliate or the reseller program, you must identify what you see as success and move forward on that path. When we talk about the VPN business, success is mostly measured in terms of the revenue you generate, so whether you are a VPN affiliate or a VPN reseller, you must determine your revenue goals.
Know Your Budget and Limitations
It is good to set your goals high, but it is also better to stay realistic. Having a realistic plan for your VPN business would allow you to know your limitations and strategize according to them; apart from knowing your limitations, one key factor you must know before selecting your VPN business is the budget. Budget plays a massive role in choosing the VPN business you want to start.
For example, if you are low on the budget, you should go with an affiliate as you wouldn’t have to buy the services and don’t have to spend on things like branding and marketing, whereas those with a higher budget can choose VPN reselling. And entrepreneurs who want to get into the industry and have the budget for setting up servers and branding and marketing can even start their own VPN company.
Know Your Forte
Knowing the skills, you’re good at helps greatly when starting a VPN business. For example, people who believe they can stay consistent through the venture and have the selling skills should start a VPN reselling business. In contrast, people who would want their VPN business as a source of passive income should do the VPN affiliate.
The kind of Control You Want
Different people excel in different situations; for example, some excel when they don’t have control, some do good when they have partial control, and some have complete control over their business.
In the VPN business context, the business owner in the affiliate program has almost no control over the business and only earns passively. In contrast, the VPN reseller has partial control as the actual VPN company controls some things, such as customer service. However, you completely control your business when you have your own VPN company. So, it’s up to you to choose what suits you best and find what kind of situation you would excel in.