If you own or operate an eCommerce business, you’re likely very familiar with the difficulties of getting people to visit your site, become customers, and buy something. This is true for brick-and-mortar businesses, but at least they get foot traffic in front of their stores. In the digital world, eCommerce businesses only have a few avenues to get people to visit their sites. However, if you leverage them the right way, you can see a massive increase in sales and revenue.
Why Mobile Apps Are Crucial for eCommerce Businesses
One of the most essential things eCommerce businesses can do to improve their sales is to create a mobile app. In addition to the massive increase in web traffic from mobile devices, a mobile app gives users access to all your content and features without going through a slow website.
Creating a custom app allows you to reach more customers and increase sales. Paid apps can be featured in app stores, giving your business a lot of exposure. Also, developing a mobile app can help you better understand your customers and their needs. Before you develop your mobile app, you need to consider the budget for your app.
How to Leverage Mobile Apps for Increased Sales
Once you have created a mobile app for your eCommerce business, there are a few ways to leverage it to increase sales.
#1: Use Push Notifications
Push notifications allow you to send messages directly to the phones of customers who have downloaded your app. You can use this feature to provide special discounts and sales. For example, when a user is near one of your brick-and-mortar stores, they might receive a message that there’s 20% off in the store.
You can also use push notifications to remind users about items left in their shopping cart or notify them when new products are added to your catalog.
#2: Use In-App Purchases
In-app purchases greatly increase sales because they allow customers to buy products and services without leaving the app. For example, if you run a restaurant, your mobile app could include an option to purchase coupons or gift certificates right from the app.
#3: Offer Loyalty Rewards
One of the best ways to gain loyal customers is to offer them rewards for being repeat customers. Offering customer loyalty programs in-app can help increase sales. This can also help you track customer behavior and preferences.
#4: Use Location-Based Services
Location-based services allow you to track the location of customers and send them targeted messages based on their location. For example, if you’re a retailer, you could send a push notification to customers near one of your stores with a unique discount code.
#5: Set Up A Store Locator
A store locator is another excellent way of increasing sales because it makes it easy for customers to find your products and shop with you. Setting up a store locator on your app lets customers look for locations near them and get directions if they want. Some apps let users check product availability at local stores.
#6: Integrate Social Media
Integrating social media into your mobile app is a great way to engage customers. You can include buttons that let users share content from your app on their social media profiles or follow you on social media. Promoting your products on social media has many ways, including contests and giveaways.
Creating a mobile app for your eCommerce business is a great way to improve sales. Using the tips mentioned above, you can create an app that will help increase traffic and revenue for your business.
Make Life Easier for Shoppers: What a Convenient eCommerce UI/UX Design Looks Like
An increasing number of people use mobile devices to shop online. If you want to see your sales increase, Mobile Apps you must consider the user experience on mobile devices when designing an eCommerce app.
A top priority for excellent user experience (UX) design is convenience. When designing products and services for eCommerce, you should keep convenience in mind to improve customer satisfaction, increase sales, and reduce shopping cart abandonment rates.
When designing a mobile eCommerce platform, the app or website must have a simple and intuitive interface that requires little effort to navigate. Mobile Apps Users should be able to find what they’re looking for without any trouble.
This is especially important on mobile devices, as screen sizes are small, and people are likely to use their fingers to navigate rather than a mouse.
Sometimes, business owners may be too focused on creating a ‘cool-looking’ app, making it more clunky and confusing. Do not be one of these people.
Clear Labels and Buttons
It is essential to use clear labels and buttons in your eCommerce design to make it easy for customers to find what they need. Labels should be easily read and large enough to be visible on a mobile device screen.
In addition, buttons must have clear labels and be big enough for people to click with their fingers. Symmetrical layouts make it easier for customers to find what they’re looking for, so using them in your design is a good idea.
Easy Checkout Process
The checkout process is one of the most critical aspects of an eCommerce platform, as it is where customers complete their purchases. The checkout process should be easy to navigate and require as few steps as possible.
In addition, you should make sure that all information is entered in the correct fields so there is no confusion during the checkout process.
Use of Personalization
Personalization can be a powerful tool to improve the user experience on an eCommerce platform. When personalizing the shopping experience for customers, you can use data collected about their past purchases and preferences to recommend products they might be interested in.
You can also use personalization to create a custom shopping experience for each customer. This will make them feel special and appreciated, encouraging them to return and make future purchases.
By keeping these tips in mind, you can create a platform that will make it easier for customers to shop on your site, increasing sales.
The Bottom Line
In a world where people increasingly use mobile devices to shop online, eCommerce businesses must develop a mobile presence beyond standard mobile websites. These eCommerce apps must provide a memorable and easy user experience that will make users want to return. If you succeed in both Mobile Apps, you will likely see an increase in revenue and a reduction in shopping cart abandonment rates.
Zara Raza is the Head of Marketing at Sunvera Software. She earned her Bachelor’s in Business Administration from the University of California, Irvine, in 2019 and has written several blogs on technology, software, marketing, education, business, and more.