When a customer enters a retail store, the first point of appeal is the positioning and ambiance of the outlet. Every retail owner explicitly focuses on planning how each product will be displayed on the shelf. If your strategies for displaying a signboard or developing an environment fail to attract your target customer, you must rethink the visual merchandising concept.
Visual Merchandising in retail stores is more like a Gordian Knot; you never know what will catch a customer’s eye. Today, offline retail stores are beset by several competitors on e-commerce websites. People are prone to living a life of privilege, and online products offer them style and comfort. That’s why insufficient ways to attract customers might lead to losing sales.
What is Visual Merchandising?
Visual Merchandising, or Store Merchandising, is a technique where products in a retail store are arranged and displayed to appeal to visitors and make them spend money on products they might find helpful in their lives.
What we see becomes a stimulating experience, and we are motivated to grab a few things that weren’t even there in our minds. That’s what effective visual merchandising in a retail store could do to a customer. Remember that your store’s merchandise should not just look pretty.
Do not make the front of your retail store look like a yard sale with a big red SALE sign. It is essential to be methodical while representing your retail store. So here is how you can improve your promotion techniques inside the store.
Focus on the want more than the need.
We already mentioned that knowing your customer’s psychology is how you attract them to a product. That’s why you should arrange products that speak loudly to your consumer’s want but not need. Consumers in a retail store would be buying items of necessity. Still, when you convincingly place that necessity into a want/desire, you have a mind-blowing visual merchandising method in place.
Create an ambiance with lighting.
Light can make or break how you want to present the atmosphere of your outlet. You must fix the lighting part on display behind each product and around the entire store. If you plan to create lighting during a festive season, try to capture the holiday spirit and let the upbeat vibe attract your customers. Ensure you do not use ambient light that hurts your customer’s eyes.
Keep your signage effectively reflective.
If the navigation to where the products are displayed in your store is not straightforward, your customers would likely leave the store pretty frustrated. Make sure the signage efficiently highlights the products. If you have a special discount on a product, display it clearly with a poster near that shelf. The display should highlight the precise goal of placing them.
Product Placement Techniques
Product placement refers to a trick in in-store merchandising where products are displayed or arranged throughout the store in such a way that they explicitly attract the customer’s attention. It is more like a focal point display technique wherein items of importance are placed on the shelf at eye level. Ensure you keep all the commonly used products on a rack to grab the buyer’s eye and increase the probability of buying them.