Once you’re just getting started, your cousin/nephew/knowledgeable acquaintance offers to assist you. Hey, it’s a no-cost logo. Great! You reason that you can always buy a professional one later. But then life gets in the way, and you’re still utilizing a cheap, amateurish logo as your company’s primary visual expression years later. Guess what every single consumer sees as your company’s primary visual representation? It’s your logo.
Mistakes Logo Design Experts Should Avoid at All Costs
When you’re ready to hire a logo design expert for your business, here are some of the crucial mistakes that you should avoid.
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1. Logo in Color & Gray Scale
When examining a logo design concept with your designer, make sure you see how it looks in both color and black and white to avoid unusual or unintentional representations of your brand when printed or presented in grayscale (which is a fancy way of saying shades of black and white).
Similarly, try inverting the grayscale on your logo to see how it appears. Ask your designer to demonstrate to you how your logo will look in light colors against a dark backdrop if it is generally dark against a white or light background.
2. Not in a Single Format
What are you going to do if you don’t have a logo that fits beautifully into a rectangular shape region and the space available is rectangular (stretch it to fit? (The answer is a resounding no!) If your logo arrangement calls for it, a skilled graphic designer should produce a logo with many layouts (albeit one should act as the ‘official’ logo). Request your logo in a variety of formats, including square and rectangular. A skilled designer is unconcerned with experimenting with new forms and layouts.
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3. LLC is Not Necessary
Regardless of everything your attorney may tell you, you do not need to put the letters “LLC” after your company name in your logo. It’s enough to put it in the footer of your website and other official documents. But, without the legal language, let your brand shine as a design feature.
4. Logo Design Format
It’s crucial that your graphic designer sends you your finished logo in a number of file formats. Doesn’t it appear to be difficult? Once you understand what I’m talking about, it’s not. The letters that appear after the “.” in an electronic file name define the file format. So ‘Test.doc’ is a Microsoft Word document. A jpeg image file is entitled ‘Photo.jpg.’
Certain formats are preferable for printing, while others are better for viewing on the web or on a computer screen.
5. Color Profiles
The Pantone Matching System is a system for matching colors. It’s a library of color swatches that firms and designers use to ensure uniformity when producing professional materials (usually when working with a local printer or promotional company). Request that your graphic designer create your logo in “Pantone colors” so that the colors are consistent no matter where your logo is printed or what nation you’re in. The situation is the same.
If you design your logo yourself, have it printed at my house, and then have it printed at Staples… Because we all use various desktop printers, inks, and toners, you’ll get three distinct colored logos.
6. Focus On Delivery
A ‘brand bible’ or brand guideline will be created for you by a top graphic designer. It’s a complete reference to your brand’s aspects, and you’ll undoubtedly need it in the future. A brand bible provides a technical analysis of your logo’s components, and it may be modified later to incorporate print design and online design samples once your designer has completed these tasks for you (note: the design of your logo should always be established before beginning any print or web marketing projects).
7. Poor Font Choice
The perfect typeface may make or break a design when it comes to developing a good logo.
Using many typefaces will create your organization appears stupid or amateurish. It’s fairly rare for a logo to fail due to a bad font choice (like the infamous Comic Sans or Papyrus).
Every business has its own personality, and typefaces are no exception. For your company’s brand, you should select the appropriate font personality. A hand-drawn typeface vs a serious, strong font, for example, would have a distinct tone and express various features.
Spend time looking at different typefaces that fit your company’s aesthetic. Don’t be scared to experiment with different fonts and alter them to match your requirements.
8. Don’t Go By Trends
While staying current is an important component of promoting your company, the line between fashionable and clichéd is thin.
All fashion fads will ultimately fade away. You don’t want a cumbersome, out-of-date logo after a few years, thus a well-designed logo must be ageless.
Even while you should be informed of current trends, you are not obligated to follow them.
For your logo design, relying too much on trends is a major error. Instead, concentrate on your company’s aesthetic identity. What are you attempting to communicate to your clients? What are your company’s values and who are you as a company?
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9. Intention is Unclear
The aesthetic quality conveys your firm’s beliefs, purpose, and emotional attachment to the item to consumers.
A design for an airline, for example, might have a distinct emotional aim than a design for a food bank. Clients will associate your logo with the company’s core mission, so make sure they’re in sync.
If your brand is all about the latest fashion trends, anything powerful, aggressive, and edgy will appeal to your target group. Something calm and trustworthy, on the other hand, will be a good fit for customer support.
Take time to consider the visual brand you’re attempting to establish for your firm.
Ready to Get Your Logo Designed?
We at Unique Logo Designs offer some of the best logo design services for our clients. If you are looking for a logo design that is not only interesting but attracts clients towards the brand, then you can get in touch with our experts today