E-commerce apps have become a way of life for many eCommerce mobile app consumers, especially those who are digitally adept. Since the beginning of the eCommerce business, people have found it much easier to shop online. And, as the pandemic spread, this became more of a necessity than a treat.
To put it another way, the rising use of smart devices, particularly mobile phones, has boosted the eCommerce industry. Ecommerce mobile apps are currently available everywhere. Businesses have taken advantage of today’s consumer shopping behavior.
However, there are a plethora of eCommerce apps on the market, the majority of which are barely surviving, and some of which perform admirably. It all comes down to how your eCommerce app stands out from the crowd and provides an unrivaled customer experience.
Let’s take a look at some of the must-have eCommerce mobile app development features that will help you take your company to the next level.
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Registration process
If the registration feature of an eCommerce mobile app is excessively complicated or cumbersome, it will frustrate users. You must ensure that the registration process is as painless as possible. Everything in the world is becoming simpler, and users will lose interest if your registration process is slow and cumbersome. Users will not appreciate your program if it requires too much information
Support multiple payment options
Every consumer who wishes to purchase something from your app but is unable to do so due to a lack of a suitable payment option will abandon the app. As a result, users should have a variety of payment choices. Most consumers are wary of payment since it entails personal information and bank account information. They will only have faith in the method they have used in the past. This is the primary reason why payments are expected to be one of the most popular mCommerce trends in 2020-2025. Net banking, credit card, and debit card payments are some of the payment possibilities. Some customers may want to pay with their PayPal or Paytm wallets too.
Push notifications
One of the elements of an m-commerce app that boosts purchases is push notifications. When a new product is released or if a product is on sale, push notifications serve as a constant reminder to customers. It aids in the increase of sales by informing individuals about various offers and discounts. When a push notification is sent to their devices, most consumers visit the app. As a result, an e-commerce app’s push notification feature has become critical.
Custom branding
Your branding logo and other special colors that symbolize your brand should be included in your eCommerce mobile app. This visual synchronization will give the app a more appealing and stylish appearance. Whether you’re developing an Android or iOS app, the functionality of your m-commerce app should be designed from the perspective of your customers.
Social media integration
In the world of technology, social media is the most powerful and largest instrument. Having social media integrated into your app will make it easier for users to log in, register, and share product information. However, the advantages of social media integration are not confined to this. On social media, users can post numerous discount codes and promotional activities. They can also share any unlocked achievements via the mobile app. This will raise brand recognition and aid in the generation of more sales.
Great user experience
Because there is no shortage of fantastic apps on the market, no user will hesitate to abandon an app if it does not meet their expectations. You can only imagine how critical UI UX is to the success of your app and user retention. When people use your app, the whole user experience should be distinct and superior to that of other apps. Anyone who spends time and money on your app should consider it worthwhile.
Google analytics
So, your app is up and operating, and consumers are visiting and purchasing things. But do you know which item is the most popular? Do you know when your app’s most active users are? We’re guessing you have no idea. Use Google Analytics for your e-commerce app to determine its maximum potential. Google Analytics is a must-have tool in practically every mobile app, and for good reason.
You can use Google Analytics to learn which products sell the most, how users engage with the app, and a lot more about user activity. This data will aid you in devising user acquisition methods.
Rating & feedback
A feedback option is one of the most prevalent features of m-commerce apps. It’s a common misconception that having a feedback or reporting option is only beneficial to users. Any feedback you receive on your app can help you to get better. Remember that the app is for the users’ enjoyment and should be as excellent as possible.
Another alternative is to use the rating system, which is commonly represented by a five-star rating system. This is typically a public-facing rating option, which is ideal for your app. Good ratings are viewed as a form of endorsement, increasing the number of users.
Wishlist button
A wishlist button is now considered a must-have app feature. So don’t overlook it because it will be very useful to the users. Your e-commerce app will most likely feature a large number of products, and it will be impossible to find the same product once the app has been closed.
The wishlist button allows users to save any of their favorite things for later. It’s similar to a bookmark for a product that users want to return to and check out again. Many e-commerce apps also inform users when a product from their wishlist is on sale.
Easy checkout
One of the benefits of m-commerce apps is the ease of checkout. It’s a huge comfort for users when they can check out quickly without having to provide too much information. Single-click payments have become a popular mobile commerce trend, reducing the payment procedure to only one click. Users choose these simple payment options since they do not want to spend a lot of time on the payment procedure.
Synchronization
Matching the app to the website can be exhausting for a developer. As a result, synchronization is a fantastic technique to save time and effort. It will automatically apply modifications to the app that you make on the website. The lack of it may make the app appear awkward at times, especially if the website’s features have previously been upgraded.
Filters and search option
One of the elements of m-commerce software that makes it simple to use is filters. On an e-commerce app, there are millions of products, and finding the correct one can take hours or even days. Filters come to the rescue and save time and effort for consumers. Different filters can be added to different products to get the search results as close to the desired as possible.
Offline mode
It’s a fact that e-commerce apps can’t work offline. Isn’t it unjust that a user can’t even open the app if they don’t have access to the internet? Most apps fail to recognize that the offline option is a key element of eCommerce mobile apps, even if it isn’t very useful in terms of sales.
Navigation
It will be quite difficult for your startup to get consumers if it has a new app with challenging navigation. Nobody enjoys putting together a jigsaw to purchase goods. Also, for an e-commerce business, a design that crumpled into one screen would be unappealing. It’s critical that your app is easy to use and incorporates all of the features and goods in a visually appealing manner.
Fewer clicks
Everything is being reduced to a single touch, click, or tap. The latest trend in everything is “less is more,” and this has naturally extended to mobile apps. Apps with beautiful aesthetics are less important than m-commerce apps with minimal clicks. This is something to keep in mind while creating an e-commerce app.
Conclusion
You can incorporate all or any of these capabilities into your eCommerce app, but make sure they are in line with your business objectives. Determine what you want to get out of your app and how these features may help you along your business path while also providing a fantastic consumer experience.
Why go through coding and a lengthy procedure when you can convert your eCommerce store into an app with a mobile application builder. You can even customize your store according to your preferred theme. Keep developing, keep supporting.
